Distributed by EIN Presswire
Paris, France, April 8, 2026/EINPresswire.com/- Alice and Bobthe leader in fault-tolerant quantum computing, today unveiled an updated brand identity that reflects the company’s transformation from a research-driven startup to a scaling deeptech company.
The refined brand identity retains Alice and Bob’s distinctive cat symbol – a reference to its original innovation, the “cat qubit” – while introducing a stronger, more confident wordmark. Since the company’s founding in 2020, the company has taken several steps away from complex, interpretive designs toward simpler expressions of the company’s technology.
Alice and Bob’s updated visual identity illustrates how position clarity is becoming increasingly important in the industry as governments, enterprises and investors engage more deeply with quantum technologies.
“Quantum computing is one of the most technologically advanced fields in the world, yet the brand has largely been an afterthought. In the scientific ethos, marketing can sometimes be treated as a distraction if not worse. As a result, the category remains surprisingly dull and conservative in how it presents itself.
“As commercialization gathers pace, this is starting to change – but slowly. Companies will need to become more recognizable and differentiated – not only in how they present their technology, but also in how they position themselves as organizations: places of work, partners and long-term investments.
“We’ve seen the brand as a strategic asset from the beginning, but it’s something you have to continually build on – this update is about reinforcing that clarity as we scale,” said Niccolò Coppola, marketing lead at Alice & Bob.
The new brand will be launched across all the company’s platforms and communications from today. More information about the story of Alice & Bob’s brand mascot, Sigma, name and logo can be found on the company’s website and read on the blog. Here.
About Alice and Bob
Alice & Bob is a quantum computing company based in Paris and Boston that aims to create the first universal, fault-tolerant quantum computer. Founded in 2020, Alice & Bob has raised €130 million in funding and employs over 200 people.
Mentored by Nobel Prize-winning researchers, Alice and Bob specialize in cat qubits, a technology developed by the company’s founders. Demonstrating the power of their CAT architecture, Alice and Bob recently showed that it can reduce the hardware requirements for building a useful large-scale quantum computer by up to 200 times compared to competing approaches.
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